Direction · After launch
Know what's working. Every month.
Push the trunk show.
- Email the list, Tuesday
- Two posts, Thursday
- Home page banner
YouIs TikTok worth it?
JamesNot yet. Instagram first.
Each month I read your site, search and email list, then tell you what's bringing people in and the one thing to do next.
Starts after a build, shaped around your business.
- What's working, read for you
- One clear call each month
- Posts and emails, planned
- Someone to ask
What Direction answers
The questions owners ask. Answered every month.
?“Where are my enquiries actually coming from?”
What moved, and what didn't.
Your site, search and email numbers, read for you and put in plain English.
?“What should I actually do this month?”
One clear call.
The thing that matters most this month, and the two or three steps that make it happen. Not a report to decode.
?“What do I send, and when?”
Posts and emails, in order.
Planned around your own diary, so the right thing goes out at the right time.
?“Is TikTok worth it?”
Someone to ask.
Straight answers between calls, whenever a question comes up.
The first three months
Read, plan, first proof.
- 1Month oneReadWhere your enquiries come from, and what the site and your list are doing.
- 2Month twoPlanWhat to send and post, in order, around your own calendar.
- 3Month threeFirst proofThe first results, read together, and what to do more of.
After that it runs month to month.
One month of direction
Read what moved. Do more of it.
- Views1.2M↑ >999%
- Watch time (hours)27.5K↑ >999%
Stefano D. · YouTube Studio
I'd been stuck under 10k for years and couldn't figure out why my content wasn't reaching people. The 90-day plan made it obvious…
A different business and a different channel. What travels is the method.