JM

Website redesigns · Search & AI · Email

As good online as you are in person.

thebespokewardrobe.co.uk
Bridal boutique Physiotherapist Lifestyle practice

I take your existing website and turn it into one that looks as good as your business, gets found on Google and AI, and brings in more of the right enquiries.

A review of your website, back to you within two working days.Back to you within two working days.

  • More of the right enquiries
  • A look that matches the real thing
  • Found on Google and in AI answers
  • Yours to update, whenever you like

Before and after

Your business has moved on. Has your website?

Drag across to compare. Each number marks a change, and why.

thebespokewardrobe.co.uk
The old home page
The new home page

    What I improve

    Looks better. Works harder.

    01

    Look like the business you've become.

    Designed around your brand from a blank page: your colours, your photographs, your voice.

    …looks beautiful and feels much more like our brand…
    Terri · The Bespoke Wardrobe
    02

    Get found on Google, and when people ask AI.

    Set up so Google, ChatGPT and the rest know what you do, where, and who for.

    …optimised it for search engines, and it's already appearing in AI search results.
    Natasha F. · Physiotherapist, London
    03

    Make what you offer easy to explore.

    Every dress at The Bespoke Wardrobe has its own page, designed around the dress itself, and the whole collection filters the way brides shop.

    It's easy to navigate, showcases our dresses and services properly…
    Terri · The Bespoke Wardrobe
    04

    Turn interest into enquiries.

    A clear next step on every page, and nothing in the way of taking it.

    My brief was simple: I wanted a landing page that would help people find me and book appointments.
    Natasha F. · Physiotherapist, London
    05

    Update it from a spreadsheet.

    At The Bespoke Wardrobe a new dress is a new row in the spreadsheet they already keep, with its photographs in a Drive folder. No website editor, nothing complicated. A quick message to me, and it's live.

    …making what could have felt quite complicated very easy for us.
    Terri · The Bespoke Wardrobe

    In their words

    Built to match what they charge.

    The Bespoke Wardrobe

    Bridal & eveningwear · Ingatestone

    “It has really elevated our online presence.”

    The workA designed multi-page site, fifty dresses the boutique updates itself, plus the email and technical setup behind it.

    Read the Bespoke Wardrobe story ›
    The DTK Method

    Deanna Kochan · Health and lifestyle design

    “It feels exactly like what I had envisioned.”

    The workBuilt exactly as she drew it, with the pages her practice needed.

    Read Deanna's story ›
    NF
    NFNatasha Fernandes

    Physiotherapist · London

    “A complete novice with a simple brief.”

    The workA single page that explains her work, takes bookings and gets found.

    Read Natasha's story ›
    The Batting Mentality

    Marc Ellison · Cricket coaching

    Coaching in person, with a global audience to reach.

    The workA partnership to take the coaching beyond in-person: social channels to reach new people anywhere, and a site and list to convert them.

    Read Marc's story ›
    Read the Bespoke Wardrobe story ›

    Recent work

    Real clients. Live websites.

    One build, end to end

    From a site that undersold them to one that matches the boutique.

    The Bespoke Wardrobe · Bridal & eveningwear, Ingatestone

    01The result

    thebespokewardrobe.co.uk
    The Bespoke Wardrobe's home page: a bridal gown on the left, an evening dress on the right The bridal rail: the Suzanne Neville collection, filterable by collection, silhouette, fabric and neckline A dress page: Captivating, with its photograph and its story An evening dress page: Roma, in the dark palette drawn from the dress The Real Brides page: Olivia, in Silvaine, lifted into the air at her wedding

    02Where it started

    An outdated website that did not reflect the quality of the boutique in person. Twenty years of bridal and eveningwear, a designer partnership, a shop people travel to, and a site that showed almost none of it.

    MaryOwner, The Bespoke Wardrobe
    It feels like a much better reflection of The Bespoke Wardrobe and the experience we want our brides to have when they come to us.
    thebespokewardrobe.co.uk
    The old home page: a collection's name in thin capitals on white above a black button, and a photograph under a centred welcome
    The new home page: a bridal gown on the left, an evening dress on the right

    03How the design was reached

    Before a line of code:

    • Time in the business, to understand what it sells, how a bride is looked after, and how the shop feels to walk into.
    • Two rounds of concepts, laid out and marked up as a board.
    • ✓Talked through together until the look, the feel and the experience were agreed.
    TerriThe Bespoke Wardrobe
    From the very beginning, he took the time to understand our business, what we wanted the website to achieve and how we wanted our brand to come across.
    Two rounds of concepts, before a line of code.Laid out, marked up, and agreed together.

    04Their part, each week

    Dress details live in a Google Sheet the boutique already keeps, and photographs go into a Drive folder. A quick message once they've added something, and the new dresses are checked and live. The catalogue is theirs to change without ever opening a website editor.

    TerriThe Bespoke Wardrobe
    The whole process was straightforward and well managed. He guided us through the technical side, explaining things clearly and making what could have felt quite complicated very easy for us.

    05Three details worth noticing

    Every dress gets its own room.

    The background is mixed from each gown's own photograph. The palette comes out of their imagery, the type was chosen for their brand, the layout built around how their clients buy.

    Where the enquiry lands.

    Booking an appointment is the point of the site, so it is never more than one action away.

    The same pages on a phone.

    Most people will see this version first.

    “Since launching the new website, we feel it has really elevated our online presence and gives potential brides a much better understanding of who we are, what we offer and the experience they can expect from us.”
    MaryOwner, The Bespoke Wardrobe

    Your site could be next.

    Book a call about your own site

    Physiotherapist · London

    Natasha Fernandes

    • 1Who it's for, first line
    • 2Booking on every screen
    • 3Found in AI search
    Visit the site ↗

    Health & lifestyle design · London

    The DTK Method

    • 1Built to her vision
    • 2Calm, editorial pages
    • 3One way to start
    Visit the site ↗

    Your next step

    See your website the way your customers do.

    Send me your website. I'll go through it as a new customer would, then email you what's holding it back and what I'd change first.

    Within two working days · By email, or WhatsApp if you'd prefer

    123
    What a review looks like
    1A welcome, not the houseThe first thing couples see should be the place they'll fall for.
    2Viewings are hiddenBooking one takes three taps through the menu.
    3"Please contact us"Dates, guest numbers and prices are the questions couples ask first.

    What's included

    Built once, properly. Then it's yours.

    • ✓Your website, designed and built
    • ✓Search and AI set-up
    • ✓Email on your own domain
    • ✓An email list, ready to use
    • ✓Handed over, with a walkthrough

    From £4,500for the build, start to handover.

    After launch: Direction. Each month I read what's bringing people in and tell you what to do next. How Direction works →

    Book a free call
    James McBurney

    About

    Hi, I'm James. You'll deal with me throughout.

    From the first call to the handover it's me you talk to, in plain English. Everything I build is yours to keep.

    …someone who understands both the technical side of building a website and the importance of creating something that genuinely works for the business.
    Terri · The Bespoke Wardrobe

    Show me what's holding my website back

    A few details and I'll take a proper look. You'll hear back from me within two working days.

    What would you most like it to do better? (pick any)

    Or email hello@jamesmcburney.com